RESPONSIBILITIES
?Enable patient self evaluation: deploy self evaluation form (e.g. symptom matcher) on Search engine (e.g. Baidu, Sogou), enabling patients to quickly evaluate their symptoms and trigger diagnostic testing online or offline
?Diagnosis: explore opportunities for online diagnosis, or remote diagnosis through working with 3rd party diagnosis company
?Internet Hospital: explore opportunities to diagnose and treat patients through internet hospital
or refer to offline COEs for diagnosis and treatment, or establish DTP infusion centers for offline treatment
?Virtual Reps: to extend call coverage of RDM, raise disease awareness, treatment options and establish referral system to COEs
?Understand patient: market research on patient, understand patient typical symptoms, pain points & disease burden, develop patient portrait
identify “key symptoms” patients seek help with, “key words” they search, “website” they visit often.
?Generate content: develop videos, articles on patient story, to advocate disease burden and impact to quality of life. Content is critical to ensure audience can remember key symptoms.
?Online campaigns to target audience: communication with target audience (potential patients and caregivers, physicians and health authorities) on social media and relevant symposiums
?Regular market research to track disease awareness evolvement
?Commercial Insurance: partner with commercial insurance companies in designing insurance scheme for our portfolio
?PAP: partner with corporate affairs and patient service team in designing PAP program, which is sustainable and competitive
?PRDL: collaborate with access excellence team on preparing local breakthrough strategy, scenarios comparison and business case development
?Policy shaping: advocate “pay for innovation” in collaboration with AE and HEOR teams
Qualifications & Skills:
?More than 15 years working experience in pharma industry, with more than10 years experience in marketing, MD or high potential AD
?Experience with internet hospital or E-commerce, Digital Marketing is a plus
?Strong cross-functional collaboration ability
?Strategic thinking and planning – Has a broad perspective able to pull together the varying elements and emerging trends into coherent, strategic view.
?Strong learning agility and willing to embrace changes needed to adapt to new circumstances.
?Leadership skill – Provide vision and lead team towards achieving objectives.
