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PepsiCo 百事公司

“百事公司是穩(wěn)居全球500強(qiáng)的食品和飲料公司之一,，業(yè)務(wù)范圍遍及世界上近200個(gè)國家,，擁有20+個(gè)年銷售額超過10億美元的品牌,，諸如深受眾多消費(fèi)者喜愛的樂事薯片,、百事可樂,、桂格麥片、百草味等產(chǎn)品,?！?/p>

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Portfolio and strategy deliveries:

Identify core line’s portfolio role base on decode consumer JTBD

Renovation and innovation for core line

Communication deliveries:

Drive field implementation by working with CU/EC sales and trade marketing teams collaboratively

Drive omni-channel growth with communication and promotion

Explore media to shelf effective for offline, from mass communication to harvest in in-store

Precise mass media communication

Explore TikTok Quaker model of social seeding to gain share in TikTok

Co-work with O2O to develop Quaker’s penetration with efficiency improvement

Business deliveries:

Drive VA core line penetration by switch competitor cereal user to QKR

Improve core line GM for sustainable growth

Bachelor’s degree or above

Minimum 6 years marketing in FMCG, end to end experience as must

Good strategy thinking to think about communication and activation strategy

Strong analytical skills with process-oriented mentality

Strong organizational and project management skills

Experience with FMCG multi-national companies and/or ad agencies preferred

Good English speaking, writing, and reading ability

Ability to work with different people and exert good organization impact with confidence

Self-motivated, disciplined, and able to manage ambiguity

Good ability to effectively manage ambiguity

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Assistant Marketing Manager, Core Value-added Hot; 市場(chǎng)助理經(jīng)理,，核心價(jià)值熱沖平臺(tái)