Job Purpose
This is responsible for Acana of Champion Pet foods business on Douyin in China and supports the company through development of national budgets. To boost brand Acana on Douyin and winning in competitiveness, the role will develop and growth plan with strategic thoughts and e-commerce operation skills.
This job contributes to success by driving social commerce business operations including store daily operations and KOL livestreaming management on Douyin platform, well manage the business partners to ensure good quality and efficient delivery.
Key Accountabilities and Responsibilities:
- Explore Strategy on Douyin: Set the strategy of business growth, and be responsible for daily operation, aiming to achieve sales target and strategic portfolio.
- Portfolio Planning: Gain a deep understanding of the brand, products, competitors, and industry trends to continuously explore business optimization portfolio strategies and innovative growth opportunities.
- Operations and Media Management: Oversee the daily operations, including but not limited to store livestreaming, and enhance sales revenue through paid media.
- Proactively organize promotion and brand campaign wisely together with both internal and external stakeholders.
- KOL Livestreaming: to delivery KOL livestream sales target and brand product awareness.
- DP/Distributor Management, Well manage and lead the business partner team to ensure good quality delivery, to improve professionalism and enhance team capacity.
- Business Owner: with experience in cost control and revenue growth management, effectively managing the bottom-line and top lines of the business.
