This role is responsible for China & East Asia’s BCS (Bosch Car Service) network engagement & marketing communication strategy, and also its implementation in the China market. Additionally, the role is also responsible for internal communication & branding governance to ensure synergy & efficiency among different markets.
該職位負(fù)責(zé)中國(guó)及東亞市場(chǎng)維修站網(wǎng)絡(luò)客戶(hù)的線(xiàn)上/線(xiàn)下傳播策略及執(zhí)行（包括現(xiàn)有網(wǎng)絡(luò)客戶(hù)及潛在客戶(hù)）,，從而提升品牌效應(yīng)并增強(qiáng)客戶(hù)互動(dòng)率,、活躍度。同時(shí)也負(fù)責(zé)內(nèi)部傳播活動(dòng)及品牌使用合規(guī)管理,。
Job Responsibilities:
1. Develop Workshop Network Engagement & Communication Strategy:
Develop strategy of BCS network engagement & communication strategy in China & East Asia markets, incl. content, frequency, channels, in order to ensure proper & efficient value proposition communication.
制定中國(guó)及東亞市場(chǎng)維修站網(wǎng)絡(luò)客戶(hù)的線(xiàn)上/線(xiàn)下傳播策略,，包括以?xún)r(jià)值主張為主的傳播內(nèi)容、頻次,、觸達(dá)方式/渠道以及針對(duì)終端客戶(hù)的品牌知名度,，從而提升現(xiàn)有客戶(hù)以及潛在客戶(hù)的互動(dòng)率以及活躍度。和東亞地區(qū)高效協(xié)作,，協(xié)助其傳播策略的執(zhí)行及落地,。
2. Plan & implement online/offline communication & network engagement activities in the China market:
Investigate market trends, plan & implement communication activities (mainly online, e.g. social media, new media, PR etc.) but also including offline events to increase high engagement with existing network and increase awareness & conversion with Prospects.
根據(jù)市場(chǎng)趨勢(shì)，實(shí)時(shí)調(diào)整,、計(jì)劃并執(zhí)行中國(guó)地區(qū)線(xiàn)上線(xiàn)下整合營(yíng)銷(xiāo)活動(dòng)并不斷拓展傳播渠道（如社交媒體,、新媒體渠道、公關(guān)活動(dòng)等）,，從而確保現(xiàn)有網(wǎng)絡(luò)內(nèi)客戶(hù)的高互動(dòng)率以及潛在客戶(hù)的高轉(zhuǎn)化率,。
3. Create marketing content material & communication channel management:
Create content materials (e.g. press release, social media posts, product introduction page, KVs, short-videos) fitting target audience as Workshop & End-user, which aligns with Brand guideline, and also consolidate available materials with efficient sharing among countries.
設(shè)計(jì)并產(chǎn)出營(yíng)銷(xiāo)內(nèi)容（如公關(guān)稿,、社交媒體推文、服務(wù)產(chǎn)品線(xiàn)上詳情頁(yè),、海報(bào),、短視頻等），確保符合品牌合規(guī)及調(diào)性,，并且整合通用有共性的營(yíng)銷(xiāo)內(nèi)容分享體系用于東亞市場(chǎng),。
4. Internal Communication Channel:
Responsible for internal communication within CN & CN+EA, e.g. Newsletter & event.
負(fù)責(zé)亞太地區(qū)的內(nèi)部傳播策略與執(zhí)行，包括跨部門(mén)及跨國(guó)家的有效交流,，從而提升內(nèi)部影響力,。
5. Cross-function collaboration:
Collaborate with sales & product teams to align communication strategy
協(xié)同銷(xiāo)售/品類(lèi)等跨部門(mén)以及跨國(guó)家的相關(guān)同事，確保營(yíng)銷(xiāo)活動(dòng)及傳播策略的有效落地,。
